Jedburgh was founded in 2017 and its progression has aligned with Starkey’s time at Darden, where he graduated from in 2019. “We were on our way to the front line of the fighting, just a half-mile down that road behind us, when we took this photo,” Starkey said. Sirte was the capital city of ISIS at that time. Starkey and a commander of a partner force in Sirte, Libya. “We’re focused on delivering the solution to people where the risk of mistranslation is high, where if you don’t translate it right or fast enough or accurate enough, someone dies,” Starkey said. Jedburgh supports 180 languages and can simulate up to 90 different scenarios. Jedburgh’s role, he said, is to empower those instructors with additional resources for their students. Starkey said the best resource the Department of Defense has is live language instructors to train military personnel. So we built an application that puts these linguists in that immersive scenario.” It’s all about how to order a cappuccino for their parents. “And there’s not a lot of resources out there that serve them. “They’re learning a language so they can interpret what some scientist at a nuclear reactor facility in North Korea is saying – something very specific, very jargon-heavy. “An intel officer, for example, they don’t want to learn a foreign language so they can order a cappuccino in France and Paris for their vacation,” Starkey said. In that spirit, Starkey’s company, through VR, places military members in situations to simulate experiences in a foreign country. “My semi-good Arabic was a big reason why we built such big rapport with them,” Starkey said. As Green Berets, Starkey’s team advised and accompanied the Libya force in missions against ISIS from 2015 to 2017. Starkey, center of back row, poses with a partner force in Misrata, Libya.
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